Rob Mayhew (pictured), the inventive director at advert company Gravity Highway, who is thought for his satirical movies about company life, immitates Yannick Bolloré in a brand new video the place he quotes from the Havas CEO in his latest interview with Marketing campaign.
Bolloré informed Marketing campaign that Havas was completely satisfied to pitch for and win Shell’s international media account, regardless of controversy about working with fossil-fuel purchasers, as a result of “we consider the simplest change comes from inside.”
Some campaigning teams are pushing for a evaluation of Havas’ B Corp certification, which is linked to environmental, social and governance requirements, however Bolloré performed that down within the interview following the company group’s Q3 outcomes.
This text first appeared on Marketing campaign’s sister title PRWeek.