Kelly Pon
Chief inventive officerBBHChina
A take a look at Kelly Pon’s profile, and it’s laborious to consider her checklist of achievements are pinned on one particular person. She performs a mess of roles, and her title doesn’t do justice to the quantity she packs in.
A founding member of BBH China and the primary feminine CCO of the company, Pon produces work that wins metals regionally and exports Chinese language creativity globally. Working example: The futuristic Nike ‘Trove’ marketing campaign, a digital library of Nike’s collaborations with cultural pioneers that encourage and empower China’s youth; aesthetically dropped at life by fusing AR tech with immersive 360 experiential movies. The marketing campaign received the ‘FWA of the Day’ for marrying design with cutting-edge innovation.
Her current work on world campaigns for Sephora, KraftHeinz, LG, Samsung, Garena and Goat Video games push inventive boundaries in modern methods—profitable each purchasers and business outcomes alongside the way in which. Instrumental in diversifying BBH China’s roster with 11 key wins, together with Mini-Cooper (BBH China’s largest account), Keppel Land, Athletic Greens, Nike and others. Her energy lies in cross-cultural work, having labored in numerous markets all over the world, leading to her additionally taking up roles outdoors of China in her remit as the worldwide lead of SKII, working out of Singapore.
Her group admires her for being a people-oriented chief—as seen within the superb testimonials from each purchasers and seniors at Publicis. Main with coronary heart, Pon values individuals, variety and inclusion. These aren’t simply buzzwords or enterprise imperatives; because the pioneering feminine CCO, she believes in altering the narrative for ladies in promoting and actively offers again with mentoring junior expertise by Publicis’ mentorship program ‘L’avenir’, taking part in coach for The London Worldwide Awards, and a number of other different in-house efforts.
Her sturdy extracurriculars embody co-founding a help group, ‘Mission Herd’ to encourage and uplift ladies in promoting. With a spot on The One Membership for Creativity’s Worldwide Board, Pon will get to increase her affect globally. She can also be the Chairwoman of Publicis Groupe China’s Artistic Council and considered one of 22 various inventive leaders chosen from all over the world to serve a three-year time period working to raise creativity and champion variety within the business.
As a working lady, spouse, and mom of three, Pon has perfected the balancing act: aces the day job, finds time to play DJ outdoors of labor. A skilled classical musician with a level from Boston College, Pon is the co-founder of a profitable underground membership in Shanghai, Elevator.
A winner of the Girls to Watch Higher China award, Pon’s stellar accomplishments make manner for a regional spot as nicely.