Arsenal and Sobha Realty have as we speak introduced a brand new long-term imaginative and prescient for his or her partnership which is able to see the Dubai-based luxurious actual property developer turning into the membership’s first ever coaching floor naming rights companion, and the coaching floor being renamed as Sobha Realty Coaching Centre.
As a part of the identical settlement, Sobha Realty turns into a Principal Accomplice of Arsenal and the official coaching package sleeve companion for the membership’s males’s and girls’s groups.
The partnership will see Arsenal profit from Sobha Realty’s unrivalled experience in property and actual property to discover the event alternatives on the membership’s coaching floor. This helps the ambition to engineer excellence and to create the very best surroundings for the boys’s and girls’s gamers, coaches, and employees.
The partnership can even assist Sobha Realty carry its imaginative and prescient to fruition of being a really international actual property participant to life, with enlargement plans within the UK and US along with serving to the model Sobha turn out to be extra recognisable amongst its goal audiences around the globe.
Arsenal Chief Business Officer, Juliet Slot stated: “Sobha Realty is a dynamic enterprise with massive ambitions. We’re excited to construct on our partnership and faucet into their in depth data in property growth. Their unrivalled expertise will assist us perceive and discover the alternatives accessible to us, guaranteeing we’re at all times transferring ahead with world-class amenities for the long run.
“Our thrilling new deal is a robust signal of our dedication to constructing mutually helpful partnerships which assist the goals of each Arsenal and our companion. This can be a groundbreaking settlement for each of us, with Sobha turning into our first ever coaching floor naming rights companion, supporting their international progress ambitions as they search to determine a stronger presence worldwide.
“Our new partnership reveals the power of our business proposition and our skill to develop sustainably by growing business alternatives that may be invested again into our membership. There has by no means been a greater time to affix us on our journey.”
Arsenal Sporting Director, Eduardo César Daud Gaspar stated: “This can be a very thrilling settlement that may assist us develop the very best surroundings for our males’s and girls’s gamers, coaches and assist employees for years to return. Our coaching centre is an enormous a part of our individuals’s lives. It’s not nearly working laborious on the pitches, but in addition working in our workplace areas, studying, stress-free and spending time with teammates, colleagues and their households. We’re constructing a successful workforce and a successful tradition; consideration to element is essential and it’s essential that our individuals have the precise situations to arrange nicely and carry out at their finest.”
Ravi Menon, Co-chairman of Sobha Realty, stated: “At Sobha Realty, we goal to determine sturdy partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The WM membership to turning into a Principal Accomplice and renaming the membership’s coaching floor as “Sobha Realty Coaching Centre”, highlights the evolution of our collaborations and our dedication to fostering excellence.
“Collectively, we search to depart a long-lasting legacy and make a major impression that goes past sponsorship. This collaboration represents our dedication to high quality, enlargement and innovation, not simply within the US and the UK, however on a global scale. Our international targets complement Arsenal’s outstanding legacy and collectively we goal to discover new horizons.”
Francis Alfred, Managing Director of Sobha Realty, stated: “We’re delighted to increase our partnership with Arsenal to new heights by securing this landmark naming rights underneath which the membership’s coaching floor will likely be renamed Sobha Realty Coaching Centre.
“The settlement highlights our steadfast dedication in the direction of selling excellence in each actual property and sports activities, because it paves new paths of growth for each Sobha Realty and Arsenal. Because the first-ever naming rights companion of Arsenal’s coaching floor, we search to leverage our in depth expertise within the discipline of actual property growth to create an excellent surroundings for gamers and employees. The partnership exemplifies our sturdy business technique and efforts to determine a stronger presence in worldwide markets.”
Arsenal and Sobha Realty first got here collectively in September 2023 with the posh developer securing naming rights to The WM Membership – a premium match day hospitality suite at Emirates Stadium – which has since been redesigned and is now generally known as ‘The WM Membership, Introduced by Sobha.’
Sobha Realty branding has additionally featured at males’s and girls’s dwelling fixtures at Emirates Stadium and Meadow Park for the reason that launch of the partnership, supporting the property developer’s ambitions to develop their model within the UK, United States and around the globe.