Jessica Wu
Chief working officerMindshareChina
From becoming a member of Mindshare China in Shanghai in 2006 as a consumer chief to now, as its chief working officer, Wu has been a driving drive behind the company’s model progress and digital transformation. After getting into her new function because the COO at first of this 12 months, Wu was fast to streamline operations and steer inside effectivity by leveraging superior know-how and automation.
In one in all her preliminary assignments as a consumer chief, Wu’s most notable achievement was pioneering the Inside Routing Gateway Protoccol (iGRP) idea in partnership with Miaozhen, a startup on the time. She performed a big function in serving to Miaozhen develop its measurement enterprise into the business large it’s at present. Her ground-breaking digital ideas additionally led Mindshare to win all of YUM’s OTV, Search and Cell enterprise, making YUM one in all their prime three shoppers with a five-year contract.
Earlier than becoming a member of Mindshare, Wu labored at JWT Shanghai’s media division as a planner on numerous giant FMCG manufacturers. She additionally gained deep experience in media shopping for and negotiations throughout her stint with GroupM Buying and selling. Later, Wu turned the funding head of L’Atelier and UNITE, bespoke businesses created by Mindshare for LVHM and Unilever, respectively.
Constructing on her expertise in media funding and dealing carefully with shoppers and GroupM, she joined the management staff at Mindshare in 2021 because the chief intelligence officer. She lives by the mantra of “Present Don’t Inform.”
Wu can be enthusiastic about serving to others attain their potential, which is apparent in her strategy in the direction of mentoring promising younger expertise. She doesn’t restrict herself to current mentorship packages and is at all times looking out for high-potential expertise who haven’t had the best atmosphere to shine.
It’s this steadfast perception that led her to find and personally mentor one in all Mindshare’s most excellent managing administrators at present, Carey Wang. Wu additionally led large-scale coaching initiatives equivalent to Undertaking Advance, a GroupM-wide coaching program that ensures all company expertise is acquainted with inside processes and finest practices.
She can be concerned in product improvement inside the company. Her efforts with key shoppers have resulted in a number of bespoke merchandise being standardised and used throughout the company with different shoppers as properly.
Wu’s breadth of expertise and multi-dimensional talent units to tackle challenges make her a helpful asset to the media business.