by BLACK ENTERPRISE Editors
November 6, 2023
She says the concept was born from the experiences of girls of shade, evolving ahead to usher in a brand new technology of magnificence.
Girl Joi, a radio character, a tv host, and a mother of three youngsters from North Charleston, South Carolina, can be the founder and CEO of POJE Cosmetics, a Black-owned, vegan-friendly cosmetics line. She says the concept was born from the experiences of girls of shade, evolving ahead to usher in a brand new technology of magnificence.
Girl Joi has by no means shied away from her love of cosmetics, as she is a former make-up artist. Being on stage and underneath shiny lights for over 30 years, she has seen her justifiable share of not-so-great make-up and make-up instruments. So she began POJE (pronounced Po-Jay) Cosmetics to push the status beauty business far past its present attain.
Understanding the discomfort of not having the ability to discover cosmetics that might give a flawless search for girls of shade on and off stage, Girl Joi determined to re-imagine cosmetics for girls of shade. Extending a nod to the history-making manufacturers of the previous, her aim is to assist girls of shade of all ages renew their pleasure in high-end make-up once more.
Providing a vibrant assortment of upscale cosmetics, equipment, and brushes, her model provides girls the instruments and shades they should obtain delicate and daring seems to be alike. Initially beginning the corporate — which is predicated in North Charleston, South Carolina — with an progressive line of make-up brushes, Girl Joi has expanded POJE’s choices in response to the preliminary imaginative and prescient she established almost 13 years in the past.
What makes her model particularly distinctive is its dedication to unparalleled high quality.
Along with incomes numerous certifications and memberships equivalent to Lady Minority Owned Certification, Amazon Black Enterprise Accelerator Licensed, Sunoco Cohort Licensed, MBE Licensed, and the Nationwide Minority Provider Improvement Council.
Having these certifications will additional improve the model’s assist of main international issues (e.g., sustainability, and so forth.) in addition to being a vegan-friendly, paraben-free, and BUNNY APPROVED model, POJE Cosmetics is devoted to utilizing top-tier substances and supplies. Serving as an elite cosmetics model for girls of shade, the corporate is the primary to launch in many years. Girl Joi’s imaginative and prescient is: “Allow us to assist you present the world your shade!”
For extra particulars and/or to assist the model, go to its official web site at POJECosmetics.com
Additionally, remember to comply with her model on Fb, Instagram, and TikTok.
This information was first reported by blackbusiness.com