Cheryl Pan
Senior vice chairman & associate, normal supervisor, Hong Kong & Higher Bay Space BlueCurrent GroupHong Kong SAR
In her 11 years at BlueCurrent Hong Kong, an Omnicom Group company that she joined as an intern, Cheryl Pan has been promoted 9 occasions to change into the primary feminine normal supervisor within the firm’s historical past, overseeing two places of work.Â
Within the midst of COVID’s challenges, Pan accomplished the corporate’s transition right into a full-service company, quickly reconfiguring the staff into 4 key pillars: Media and platforms; model advertising and marketing; inventive and manufacturing; and, the Higher Bay Space. A ahead thinker, Pan recognised the transformative function of communications in China’s Higher Bay Space and arrange a brand new workplace in Guangzhou as a bridge for cross-boundary manufacturers.
Pan spearheaded the event of on-demand capabilities round expertise technique, digital transformation, social media innovation, genuine storytelling and stakeholder engagement. Main through an agile hub mannequin that ensures effectivity and alignment throughout markets, she managed to safe mulitple new purchasers in key sectors corresponding to B2B/B2C tech, way of life, healthcare and manufacturing, seeing the company’s main purchasers improve budgets and broaden scope.
As a DE&I advocate within the agency, Pan has constructed a extremely collaborative and inclusive tradition throughout the 2 places of work by coaching packages, cultural ambassador initiatives and cross-border actions.Â
A extremely sought-after mentor within the business, Pan continues to uplift others as she rises by the ranks. All through the years, she has a optimistic affect on lots of of pros, contemporary abilities, ladies and youth regionally and regionally, by her varied engagements within the business associations, NGOs and educational establishments.Â
She continues to steer by instance, with a deal with change, elevating variety, nurturing expertise, and uplifting others with a imaginative and prescient of the ability of communications to make a optimistic affect.
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