Key Factors Channel 9 has been criticised over its TV commercial for the 2024 Paris Video games.Paralympian Janine Watson stated 9 wanted to “do higher” after the advert made no point out of the Paralympics.9 stated it was “proud” to be the broadcaster of the Paralympics and it will characteristic in promos later within the 12 months.
An Australian Paralympian has criticised Channel 9 over its TV commercial for the Paris 2024 Video games, saying it fails to “really symbolize the Australian individuals”.
The advert options Olympic athletes competing in quite a lot of sports activities and ends on a shot of the Paris skyline with the Channel 9 emblem and “Your own home of the Olympics” excessive.
In an Instagram put up on Tuesday, Janine Watson referred to as out the broadcaster for neglecting to make any point out of the Paralympics within the advert.
“Anybody watching the Australian Open during the last 2 weeks on Channel 9 would have seen a gorgeous commercial for the Paris 2024 Video games,” she wrote alongside an edited screenshot of
“As stunning because the commercial is, it has failed to actually symbolize the Australian individuals.”
“Channel 9, you aren’t simply the house of the Olympics. Be proud that you’re additionally the house of the Paralympics.
Watson, who was Australia’s first taekwondo Paralympian and gained bronze on the Toyko Video games, stated 9 wanted to “do higher”.
“Paralympics Australia and the quite a few members of the incapacity group haven’t fought so laborious up to now for equal illustration for Channel 9 to overlook about us,” she stated.
“Australian Paralympians usually are not an afterthought.”
Janine Watson was Australia’s first taekwondo Paralympian. Supply: Fb / Janine Watson
A 9 spokesperson advised SBS Information in an announcement that the community was “proud” to be the Australian broadcaster of the Paris 2024 Paralympic Video games.
“We characteristic para athletes throughout a variety of our packages and platforms, and usually share their tales in our sports activities protection,” they stated.
“The roll out of promos and their placement varies all year long, however be assured the Paralympics can be distinguished in our broadcast and messaging all through this 12 months.”