His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has authorized the brand new technique and motion plan for Dubai Media (previously often called Dubai Media Included) at a gathering of the Council held on the Dubai Design District. The motion plan features a detailed timeline for the technique’s implementation.
Aligned with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to boost the media’s position as a companion within the nation’s growth journey, the technique seeks to advance the Council’s goal to foster better creativity within the sector and broaden strategic partnerships to bolster Dubai’s place as a hub for expertise within the business.
Key targets of the technique embody doubling the media sector’s contribution to Dubai’s GDP, attracting extra overseas direct funding, enhancing mental property in native media, nurturing media competencies and expertise, and elevating the participation of nationals within the sector. Moreover, the Council emphasised the necessity to develop strategic partnerships by facilitating better contributions from non-public sector firms, which in flip will help the broader growth of the business inside Dubai.
Sheikh Ahmed stated: “Guided by the imaginative and prescient and directives of HH Sheikh Mohammed bin Rashid, we proceed to work to boost the artistic potential of Dubai’s media sector, guaranteeing it produces high-quality content material and retains tempo with the speedy world adjustments shaping the business.”
His Highness emphasised the necessity for additional initiatives to consolidate Dubai’s standing as a number one world media hub. He highlighted the significance of an setting that nurtures creativity, encourages collaboration and boosts productiveness. Moreover, forging strategic partnerships to draw investments is essential for strengthening the media financial system and reinforcing Dubai’s position as a hub for growing and empowering business expertise, he added.
His Highness urged the Council to accentuate efforts to develop new initiatives and programmes that elevate the capabilities of nationwide expertise to contribute to the sector’s growth. He famous that initiatives just like the Mohammed Bin Rashid Scholarship for Emirati Media College students play a vital position in nurturing future media professionals.
Her Excellency Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, stated that Dubai Media’s new technique encompasses 21 initiatives that will likely be tracked via 117 key indicators. Key objectives of the technique embody upskilling media expertise, forging new partnerships, attracting overseas investments within the sector, continued growth of cutting-edge infrastructure, and adoption of the most recent applied sciences. The brand new technique for Dubai Media can even think about legislative points to maintain tempo with the adjustments shaping the sector. Different core focuses of the technique embody the excellent overview of all content material produced by Dubai Media and the event of e-games, she added.
“Guided by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Dubai Media Council is actively working to speed up the implementation of the brand new Dubai Media technique.
Using an progressive method that resonates with the town’s speedy growth as a hub for creativity and innovation, we search to boost Dubai’s media competitiveness whereas sustaining its native character,” HE Al Marri stated.
The assembly additionally checked out new approaches to boost the Mohammed Bin Rashid Scholarship for Emirati Media College students, which gives full protection of faculty charges. The discussions touched on optimising the scholarship to supply internship alternatives for excellent college students and increasing the pool of its companions to develop internship and coaching prospects. Moreover, the assembly mentioned the targets of the Dubai Movie And TV Fee.
The assembly was attended by Board Members of the Dubai Media Council together with His Excellency Malek Sultan Al Malek, Abdullah Humaid Belhoul, Younis Abdulaziz Al Nasser, Issam Kazim, Mohammed Al Mulla and Amal bin Shabib. The assembly was additionally attended by Her Excellency Nehal Badri, Secretary Normal of the Council.
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